Social Listening
Monitor conversations, track sentiment, and discover insights from social data.
New Year Social Strategy: Planning with AI Assistance
A new year means a fresh strategy. Here's how to use AI to audit 2025 performance, identify opportunities, and build a data-driven social strategy for 2026.
Sentiment Analysis: Turning Data into Actionable Insights
Knowing that sentiment is 'positive' or 'negative' isn't enough. Here's how to extract genuine strategic insights from sentiment data—and avoid common pitfalls.
Building a Social Media Crisis Response Plan with AI
Every brand will face a social media crisis eventually. AI transforms crisis management from reactive scramble to proactive protection. Here's how to build your AI-powered crisis plan.
Social Listening vs Social Monitoring: Understanding the Difference
These terms are often used interchangeably, but they're fundamentally different activities. Understanding the distinction is crucial for building an effective social media strategy.
Crisis Prediction: Protecting Your Brand Before Problems Escalate
The best crisis management is crisis prevention. Learn how AI-powered prediction can give you 72+ hours warning before social media issues explode into full-blown PR nightmares.
How to Attribute Revenue to Social Media Campaigns
Stop reporting vanity metrics. Learn how to connect social media engagement to actual revenue, prove ROI to stakeholders, and get the budget your team deserves.