Industry News
Stay updated on the latest trends in social media and digital marketing.
The True Cost of Social Media Management Tools
Monthly subscription fees are just the beginning. Here's how to calculate the total cost of ownership for social media tools—and why cheaper isn't always less expensive.
Year in Review: Social Media Management Evolution
2025 transformed how we manage social media. From AI integration to platform shifts, here's what changed and what it means for 2026.
How Agencies Use AI to Scale Client Management
Managing multiple clients without burning out your team is the agency growth challenge. AI enables new models for scaling social media services profitably.
2025 Social Media Trends: What Marketers Need to Know
From AI-generated content to decentralized social networks, here are the trends reshaping social media marketing in 2025—and how to prepare your strategy.
10x Cheaper Than Enterprise: The New Economics of Social Management
Enterprise social media tools cost $250+ per user per month. Modern AI-native platforms deliver the same (and better) capabilities for a fraction of the cost. Here's how the economics shifted.